Case Studies
AI Implementation in a UK Wealth Management Firm
Sector: Financial Advice & Wealth Management
Role: Strategic Advisor & Project Lead
Service Areas: AI Strategy · Systems Implementation · Regulatory Alignment
The Challenge
A mid-sized wealth management firm was facing increasing regulatory pressure under the UK Consumer Duty framework while also battling adviser burnout and admin overload. Leadership wanted to explore how AI could be used to reduce back-office strain without compromising quality or compliance.
Our Approach
Bonner-Murray Consulting led the end-to-end AI implementation process:
Conducted a targeted review of the client lifecycle to identify high-friction, low-value adviser tasks
Ran a structured selection process to identify AI tools aligned with both operational needs and regulatory obligations
Piloted and rolled out the chosen platform firm-wide, ensuring clean integration with meeting workflows and CRM systems
Trained staff and embedded feedback loops to ensure adoption and regulatory alignment
The Outcome
Automated meeting documentation, saving hours per adviser each week
AI-generated outputs mapped to internal procedures, enhancing auditability and consistency
Improved Consumer Duty reporting with clearer visibility on client engagement touchpoints
Freed up staff time to focus on advice and client relationships, not admin
Cultural shift toward tech adoption, backed by confidence in regulatory fit
"It didn’t just cut admin - it gave us real insight into how we were engaging clients, and what good looked like."
- Managing Director (anonymous)
Operational Restructure for a Fast-Growing Advice Firm
Sector: Independent Financial Advice
Role: Strategic Advisor
Service Areas: Operations · People & Process · Growth Strategy
The Challenge
An IFA firm had grown rapidly over three years but was now facing growing pains - inconsistent client delivery, under-pressure support staff, and no clear operational rhythm. Leadership knew things weren’t scalable but had no time to fix them alongside their usual client facing responsibilities.
Our Approach
Bonner-Murray Consulting stepped in to assess and restructure the firm’s internal operations:
Mapped out the full client journey and back-office workload by role
Introduced clear workflow stages and service standards across onboarding, reviews, and advice
Clarified staff responsibilities and removed duplicated effort across teams
Created a weekly operational rhythm with reporting and prioritisation tools
Advised on light structural changes to better align teams to delivery
The Outcome
A leaner, clearer service model that improved client consistency
Increased operational visibility - senior leadership now had clarity on where time and value were being spent
Stronger staff engagement from clearer roles, expectations, and performance support
Leadership freed from day-to-day firefighting and back in strategic control
Building T&C Scheme for Compliance Confidence
Sector: Wealth Management / IFA Network
Role: Strategic & Compliance Consultant
Service Areas: Governance · People Development · Regulatory Readiness
The Challenge
An IFA network had grown quickly but was relying on outdated, inconsistent T&C practices. Supervisors were overwhelmed, records were fragmented, and the business lacked confidence in demonstrating competence across its advisers. With Consumer Duty and SMCR intensifying the spotlight, action was needed.
Our Approach
Bonner-Murray Consulting was brought in to rebuild the T&C framework from the ground up:
Reviewed the full training, supervision, and CPD landscape across the network
Designed a modern, risk-sensitive T&C scheme aligned to FCA expectations and internal culture
Created clear roles and responsibilities for supervisors, with practical, scalable oversight tools
Developed supporting materials: supervision templates, matrix, and MI dashboard & delivered workshops and 1-to-1 training to embed confidence and consistency in the new approach
The Outcome
A fully documented, defensible T&C framework aligned to both business needs and FCA scrutiny
Supervisors equipped with the tools, clarity, and structure to support adviser development
Improved compliance MI - leadership now had clear visibility into competence across the firm
A confident, upskilled oversight culture supporting good advice and regulatory readiness
“It’s the first time we’ve felt confident about how we manage competence and the first time the team’s actually felt supported doing it.”
- Head of Compliance (anonymous)
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